Privacy Policy

At White Label WP (“we,” “us,” or “our”), we are committed to protecting the privacy of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website at whitelabelwp.io and use our WordPress maintenance services.

By accessing our website or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal and non-personal information from you in various ways, including when you:

• Visit our website.
• Sign up for our WordPress maintenance services.
• Contact us through forms or email.
• Interact with our service platform.

The types of information we collect include:

a. Personal Data

This refers to information that can be used to identify you personally. It may include:

• Contact Information: Name, email address, phone number, company name.
• Billing Information: Payment details (though processed securely via third-party payment processors, we do not store full credit card numbers).
• Website Access Credentials: Login details for your WordPress site, hosting panel, FTP, or other access required to perform our maintenance services. We store these securely and solely for the purpose of providing services.

b. Non-Personal Data / Usage Data

This refers to information that does not directly identify you. It may include:

• Log Data: Your IP address, browser type, operating system, referring pages, pages visited, time spent on our website, and other diagnostic data.
• Website Performance Data: Information about your WordPress website’s health, updates applied, security scans, backup logs, and performance metrics collected as part of our maintenance services.
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 6 below).

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain Services: To deliver our WordPress maintenance services, perform updates, backups, security scans, troubleshoot issues, and monitor your website’s performance.
• To Process Transactions: To process your payments for services.
• To Communicate With You: To send you service-related notifications, updates, invoices, technical notices, security alerts, and support messages.
• To Improve Our Services: To understand how our services are used, gather analytics, and enhance our website and service offerings.
• For Security: To detect, prevent, and address technical issues, fraud, or security incidents.
• For Marketing (Optional): If you opt-in, to send you promotional materials, newsletters, or information about new services or special offers. You can opt out at any time.
• To Comply with Legal Obligations: To meet our legal and regulatory requirements.

3. How We Share Your Information

We value your privacy and do not sell your Personal Data to third parties. We may share your information only in the following limited circumstances:

• With Service Providers: We may share your data with trusted third-party service providers who assist us in operating our business and providing our services (e.g., payment processors, hosting providers, analytics providers, email delivery services). These providers are bound by confidentiality agreements and are only permitted to use your information for the specific purposes for which we engage them.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or asset sale, your Personal Data may be transferred as a business asset. We will provide notice before your Personal Data becomes subject to a different Privacy Policy.
• With Your Consent: We may share your information with your explicit consent for any purpose not covered by this Privacy Policy.

4. Data Security

We implement appropriate technical and organizational measures to protect your Personal Data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, secure password practices, and regular security audits. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

5. Data Retention

We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).

We use cookies for:

• Essential Website Functionality: To make our website work correctly.
• Analytics: To analyze website traffic, monitor usage patterns, and improve our website’s performance (e.g., using Google Analytics).
• Preferences: To remember your preferences and settings.

You have the option to accept or refuse cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

7. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your Personal Data, including:

• The Right to Access: To request copies of your Personal Data that we hold.
• The Right to Rectification: To request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: To request that we erase your Personal Data, under certain conditions.
• The Right to Restrict Processing: To request that we restrict the processing of your Personal Data, under certain conditions.¹
• The Right to Object to Processing: To object to our processing of your Personal Data, under certain conditions.²
• The Right to Data Portability: To request that we transfer the data that we have collected to another organization, or directly to you, under³ certain conditions.
• The Right to Withdraw Consent: Where we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in Section 10.

8. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Children’s Privacy

Our services are not intended for individuals under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us via our website: whitelabelwp.io.

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